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#dotORG Highlight: Everybody + POOL (@PluspoolNY) to Make First Swim in NYC’s East River in over 100 Years Possible!

New York City is not only the most populous city in the United States, but it is truly a global power city, having an incredible impact upon culture, media, art, fashion, technology, education, and entertainment. People from all over the world travel to visit and experience the Big Apple — for the views and leisure trips, to get a taste of the cultural groups that line each crevice of every borough, to pursue professional opportunities, and to see if they can make it in the famously competitive city. However, New York City has one strange shortcoming—NYC’s inhabitants are unable to swim in the waters that almost completely surround the city. Simple Idea: Instead of trying to clean an entire river, what if you started by just cleaning a small piece of it? And what if you could change how New Yorkers see their rivers, just by giving them a chance to swim

#TaliasLegacy

This week we wanted to recognize and honor the story of a 13-year-old girl who devoted her short time on this earth to supporting children and families who live with cancer, while battling cancer herself. Talia Joy Castellano was just seven years old when she was diagnosed with neuroblastoma, a malignant tumor that develops from nerve tissue. This is the most common form of cancer found in childhood and infancy. A short time later she found out that she also had Leukemia, a cancer of the blood or bone marrow which causes almost one-third of all cancer deaths in children and adolescents younger than 15 years old. Battling two cancers at once is almost unheard of. Following the diagnosis, Talia started spending more time with Tammy DeLaRosa, a cancer survivor and close family friend. DeLaRosa shared in an interview, “I have drawers and cabinets and stuff full of makeup, and she just started going through

Reflection on UBM’s Business4Better

Last week, UBM held its 4th annual Business4Better event in London. This two-day conference is part of the company’s Community Engagement Series, which was founded in Brazil in 2009 and now also takes place in India and the United States. Business4Better “brings together not-for-profits, social enterprises, business leaders and corporate responsibility professionals to share, learn and connect.” Thuy LeDinh of Public Interest Registry had the opportunity to attend B4B for the first time and witness how UBM has made this event, along with the rest of the Community Engagement Series, part of its personal commitment to operate as a responsible and sustainable business in its longterm effort to bring the voluntary and business sectors together. There has been a growing trend for businesses to exercise their corporate social responsibility (CSR) through foundations, events, campaigns, specialty programs, and projects for various causes. What is inspiring about UBM is that they have

CEO Brian Cute on Computerwoche: A Facebook for NGOs

Brian Cute, CEO of Public Interest Registry, recently sat down with Simon Hülsbömer of Computerwoche.de in Germany to discuss the 1400+ new generic top level domains (gTLDs) coming to the Internet. Public Interest Registry is the longstanding operator of the .ORG domain database, one of the original TLDs, and will soon be offering two new exclusive domain extensions, .NGO and .ONG, for non-governmental organizations (NGOs), as well as 4 international domain names (IDNs) in Cyrillic, Hindi, and two Chinese scripts. Key points from the interview: Since Public Interest Registry already operates the .ORG domain, we are excited to give a voice and a platform to the NGO community. Our decision to apply for .NGO was based on three goals: to support NGOs, give the NGO community an identity of its own, and build a verification process required to obtain .NGO/.ONG. The verification process will be a challenge, but can be managed with support of

Leveraging Celebrities to Enhance Your Cause Marketing

In cause campaign efforts, celebrity involvement can help catalyze momentum to reach and engage your audience when it is approached and strategized correctly. What does it really mean to find the right celebrity for your cause and collaborate together to create an authentic partnership? What is the best way to navigate the triangular dynamic between brand, cause, and celebrity? Nancy Gofus, the COO of Public Interest Registry, had the opportunity to explore this topic with a fantastic panel of experts at this year’s Cause Marketing Forum in Chicago on May 29, 2013: Connie Fontaine, Director, Marketing Communications, Ford of CanadaNancy Gofus, COO, Public Interest RegistryJoel Goldman, Director of Entertainment Industry Relations, Malaria No MoreRené Jones, Founding Director, United Talent Agency Foundation The leading message of this panel was that in order for cause campaigns to be effective, stories need to be told; more importantly, they need to be authentic. Additionally,

Happy 28th Birthday to .ORG!

On July 10, 1985, Mitre Corp. launched the very first .ORG domain website. We are thrilled to have been given the opportunity to serve the public interest for the past 28 years, and we look forward to what the future brings! Sincerely,Public Interest Registry Team

Litterati: Crowdsource-Cleaning the Planet

Litterati from Jeff Kirschner on Vimeo. Jeff Kirschner came up with the idea for the “Litterati” movement after his young daughter spotted a piece of litter floating in a river near his home in Northern California. “Daddy, that doesn’t go there,” she said. Feeling the need to create a movement to stop the world’s littering habit, Jeff came up with the idea to take a picture of litter he found and post the photo to Instagram, using the hashtag #Litterati. He began encouraging people across the world to share pictures on Instagram of litter they found before disposing of the trash. Using the #Litterati hashtag, picking up trash became a social – and oftentimes artistic – activity. A @Litterati Instagram photo It was not hard to find others eager to help rid their communities of mindless litter. With “Litterati” quickly growing, Jeff started to organize tagged #Litterati photos from all

ResellerClub and Public Interest Registry’s Growth in India

https://www.youtube.com/watch?v=pLHONiSMf0k#at=109 ResellerClub recently interviewed our Channel Manager, Anand Vora, who shared his thoughts about HostingCon and his experience working with ResellerClub. HostingCon was held recently in Austin, Texas. This particular event is a great platform for registries to see what people are doing, especially in relation to the newTLDs that are coming to the Internet. With the newTLD applications, Public Interest Registry has applied for .NGO, .ONG, and 4 International Domain Names (IDNs). A big thank you to ResellerClub and all of the resellers that have helped us develop messaging and gain a lot of growth in India through their channels!

Back to the Future, Making an Impact on the Way.

Today marks the 28th anniversary of Back to the Future’s theatrical release in 1985. For nearly two decades, the critically acclaimed, science-fiction comedy film has delighted audiences with its memorable cast, musical score, iconic references, and of course, the DeLorean time machine. Ronald Reagan even quoted the movie in his State of the Union Address when he said, “Roads…where we’re going, we don’t need roads”. The legacy of BTTF will surely live on for generations to come. Today is not only a day to celebrate Back to the Future’s release and cultural impact, but it is also an opportunity to highlight the notable efforts of a foundation that was created by Marty McFly’s real-life counterpart, Michael J. Fox. Fox was diagnosed with young-onset Parkinson’s disease in 1991. Although this news was not made public for another 7 years, he has since committed himself to Parkinson’s research through his organization, the