While celebrities may claim to break the Internet with their captivating content, you don’t have to be a Kardashian to use social media effectively. Well leveraged, social media can be one of the most cost-effective and impactful aspects of your non-profit communication plan. Social media connects your cause directly with the people who want to […]
By Tony Connor, Director of Product Marketing, PIR Your new organizational website is a beauty, shiny and new. But how does it drive? To maximize your marketing horsepower, it’s important to measure how efficiently your website meets the goals of driving donors, volunteers, sponsors, and other good traffic to your organization. To truly understand this, […]
Making good use of blogging can have a significant impact on your fundraising and awareness initiatives. Blogging is not only an effective storytelling tool, but it also boosts SEO (search engine optimization), encourages repeat visits to your website, and starts important conversations. Plus, it’s easy. Maybe there’s even a blog already integrated with your website […]
In the beloved late-80s American baseball film, Field of Dreams, James Earl Jones whispers to Kevin Costner, “If you build it, they will come.” A website, of course, is different from an Iowa cornfield turned baseball diamond that attracts spectators by the droves (rent the movie, it’s a good one!). Simply creating one won’t pull […]
Building an engaging and well-functioning website is important to the success of your non-profit or good-for-the-world business. Do you know just how important? The answer is “very,” when you look at the statistics. According to a recent article by Website Builder: The stakes are high for creating a website that engages visitors, tells your organization’s […]
By Tony Connor, Director of Product Marketing, PIR Like the famous chocolate candy that melts in your mouth but not in your hands, your non-profit’s M&Ms—mission and messaging—must have staying power in order to help you raise awareness and funds for your cause. We know, almost instinctively, the M&Ms for certain non-profits. Habitat for Humanity […]
By Judy Song-Marshall, Chief Strategy Officer, PIR This article is part 1 of an 8-part series called “Bootcamp for Mission-Driven Organizations”. Think of some of the most familiar brands in your daily life. What do they have in common? Coca-Cola with its vivid red can and swirling logo creates a nostalgic, All-American feeling. Nike’s ubiquitous […]
by Brian Cimbolic, Vice President, General Counsel, PIR As the steward of .ORG, Public Interest Registry is committed to serving as an “exemplary registry” for the DNS. As part of that mission, PIR published our Anti-Abuse Principles last year that serve as our north star to address questions of abuse. As PIR has stated on many occasions, generally speaking the DNS is not the appropriate place to address questions of website content abuse because of the blunt tool we as a registry have and the collateral damage that can be caused by suspending a domain name for a piece of content. That is why our Anti-Abuse Policy primarily focuses on DNS Abuse rather than website content abuse. That said, there are limited instances of website content that can be so egregious that they require action at the DNS. In 2019, we suspended thousands of domains related to DNS Abuse, but