First Annual .ORG Community Forum Delivers a Compelling Educational Experience
By Paul Diaz, Vice President Policy, Public Interest Registry On 10 October 2019, Public Interest Registry hosted its inaugural .ORG Community Forum. Held at the Madison Hotel in Washington, DC, this full-day event brought together subject matter experts and members of the .ORG community–both onsite and online–to collaboratively explore common areas of interest. The topics included: The benefits and drawbacks of a dedicated website versus social media presence. Julia Campbell, a noted digital marketing expert, highlighted examples and resources for social purpose organizations to use social media and storytelling to build communities, showcase impact, and advance their causes. https://www.youtube.com/watch?v=t2o_AhDkxWM Ways to leverage video for more effective digital marketing. Brian Fanzo, a technology evangelist who got his start in cybersecurity, shared a variety of influencer strategies that mission-based organizations can use to empower digital empathy and further their causes. https://www.youtube.com/watch?v=o9sfx5S6Be4 Online brand protection for non-profits. Statton Hammock, an executive at leading domain name
