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Domínio .ONG será chancela de credibilidade para ongs internacionais via @idgnow

Fonte Original: IDGNOWPor Cristina De LucaPublicada em 17/06/2013 10:00 Grande parte das organizações não governamentais sem fins lucrativos, sobretudo em mercados emergentes, se depara com o obstáculo de provar sua legitimidade, principalmente na internet, onde as ações de crowdfunding e campanhas de arrecadação de fundos através de doações voluntárias. Pensando nisso, a Public Interest Registry (PIR), desde 2003 gestora do domínio .ORG – são mais de 10 milhões de sites – viu na recente leva de expansão de domínios genéricos de primeiro nível da internet uma oportunidade para solicitar a criação dos domínios .ONG/.NGO, e expandir sua atuação, garantindo às organizações do terceiro setor, uma presença online “certificada”. “Ao saber da expansão, pensamos em criar formatos que pudessem beneficiar as organizações sem fins lucrativos, nossas clientes ou não, e outras tantas ongs que hoje encontram dificuldade em ter uma presença global na rede, por seu tamanho ou ou por sua

1,400 New Domain Names Are Coming. What Does It Mean For You?

Original Source: SimplyZestyWritten by Lauren Fisher, 10 Jun 2013 As we prepare for the release of 1,400 new domain extensions such as .book, .music to .sport, the Public Internet Registry (PIR) is also focusing on specific domains for the charity and non-profit sector that will see a whole new type of classification online with the domain extensions .ngo and .ong (which has its roots in Latin languages). As diversifies, the need for a new domain system is becoming more and more evident. We’ve seen slight shifts with the introduction of country specific extensions, but we are about to see the biggest overhaul of the domain name system in the history of . The new system began rolling out on April 23 this year and by the end there will be a 6,300% increase in web domain names. What are the implications of a whole new domain extension system and what does it mean

Online Giving in Times of Tragedy: Avoiding Charity Scams and Donating Safely

Original Source: Huffington Post Contributed by Nancy Gofus, COO of Public Interest Registry When tragedy strikes, the human spirit doesn’t falter. As witnessed with recent events including the Boston Marathon bombings, the fertilizer plant explosion in West, Texas, the garment factory building collapse Bangladesh, and the tornado devastation in Oklahoma, individuals and organizations emerge within those communities and across the world eager to lend a hand to those affected. The Internet has helped make global giving and worldwide support possible. For example, when Japan was struck by a devastating tsunami in March 2011, SXSW conference organizers on the other side of the world in Austin, Texas created an online donation site, SXSW4Japan.org, hoping to raise $10,000, instead they raised nearly $130,000 from event attendees in just a matter of days. When the country felt the loss of an eight year old boy killed in the Boston Marathon attacks, they found comfort

Why Are Brands Abandoning gTLD Applications? by @JenWolfe of @Wolfedomain

Original Source Posted by Jennifer Wolfe on Wed, Jun 05, 2013 @ 02:36 PM A number of brands have recently fallen from the list of visionary companies applying for gTLDs. Hasbro’s Transformers, Hilton, GM’s suite of gTLDs and Heinz have all decided to pull their gTLD applications, opting out of participating in the first paradigm shift of the Internet. Why? There two likely reasons — companies are having difficulty responding to ICANN’s clarifying questions that were designed more for an open registry than for brands, or they are balking at the costs associated with applying for and migrating to a gTLD environment. In the grand scheme of business, both of these reasons are shortsighted, as companies with gTLDs will have significant brand differentiation and innovation opportunities as compared to those who have not applied. The clarifying questions that may be troubling to brands involves explaining their gTLD strategies and financial models, as brands

The World’s Most Influential NGOs According to Klout (@Klout)

Klout recently published it’s list of the most influential NGOs across the globe, recognizing their efforts to bring positive change to the world. Rankings are based on each organization’s social media footprints. Take a look here!

#foodstagrams to Fight World Hunger

As Public Interest Registry draws closer toward its launch of the .NGO/.ONG domain extensions, we are actively searching for NGOs around the globe — to connect with, to understand their mission(s), and to help share their stories in a newly defined space. Most recently, we came across Manos Unidas — an NGO in Spain that works for the support, promotion and development of the third world — and a strategic initiative (developed by DDB Spain) that we wanted to share on the organization’s behalf. This effort to help end world hunger is called FoodShareFilter, and it is the first supportive filter for Instagram that turns your food porn into acts of kindness. Each time users take/upload a photo of their meal through the app, they simply apply the filter which adds a caption underneath the image saying, “This picture helps millions of people not to suffer hunger. If you are going to share your food, share

Public Interest Registry’s (NGO) InterAction

https://vimeo.com/61556553 This week, Public Interest Registry exhibited at InterAction’s annual forum held in Washington, DC to promote .ORG and two new domain extensions that we intend to launch by mid-2014 — .NGO and .ONG (the .NGO equivalent for Spanish, Italian, French and other Romance languages). To say the very least, we were extremely pleased with the turnout of the conference. InterAction is a wonderful organization (in its 29th year) that encourages individuals from public, private, and NGO sectors to engage, learn, and build together; to address shared challenges related to human rights, philanthropy, relief, education, and health; to develop solutions that will improve quality of life for people of the globe; and to work toward making Earth more sustainable. There were a few things that really stuck out to us at this particular conference: Practically everyone who attended and/or exhibited at InterAction were already affiliated with organizations that use a

ORGs for Boston

The energy in the air is nervous today. Eyes are low, constantly shifting from Twitter and Facebook mobile apps to the Arrival/Departure signs overhead. Security dogs are pacing up and down the halls as armed policemen herd us all like sheep. A man gets on the intercom and announces, “All trains traveling to Boston are suspended indefinitely until further notice.” Like clockwork, literally, all of the “ON TIME” trains scheduled to travel to alternate cities turn to “STANDBY”, “LATE” or “CANCELLED.” Penn Station is growing chaotic quickly, and “Police activity in Boston” is the answer to everything. The Public Interest Registry team came to NYC this week to participate in the Big 3 Conference, hosted by PR News at Grand Hyatt Central. Given the focus on social media communication strategies, news updates about the Boston Marathon attack — on Twitter and Facebook — did not go unnoticed by attendees in-between

Dan Pallotta: The way we think about charity is dead wrong.

https://www.ted.com/talks/dan_pallotta_the_way_we_think_about_charity_is_dead_wrong.html In this TED talk, Dan Pallotta (@danpallotta) claims that there is a double standard that currently persists for nonprofits: they are often rewarded for how little they spend — not for what they actually get done. Pallotta asks the public to start rewarding not-for-profit groups for the ambitious goals that they set out to attain, and the results that they produce, as opposed to reprimanding them for thinking outside of traditional efforts for funding and support. …Well, Public Interest Registry couldn’t agree more. We want to see nonprofits and non-governmental organizations (NGOs) — big and small — become empowered by sharing their cause with the world, raising money, and developing their skills and infrastructure, despite the cost(s) to make this happen. For nearly a year now, Public Interest Registry has been slowly rolling out the idea of .NGO — a new domain extension that will provide NGOs with greater