
PIR Aims To Broaden International Reach With Creation of Cyrillic, Chinese and Devanagari Web Addresses
RESTON, Va. (May 31, 2012) – Public Interest Registry (PIR) – the not-for-profit operator of the .ORG domain – today applied for the creation and management of four internationalized domain names (IDNs) recognized as .ORG in non-Latin-based scripts. As part of its application to the Internet Corporation for Assigned Names and Numbers (ICANN), PIR submitted for the generic top-level domains (gTLDs) that translate “organization,” “org” or “structured organization” into Devanagari, Cyrillic and Chinese-simplified scripts. The four applications- one in Devenagari, one in Cyrillic, and two in simplified Chinese- were filed as part of ICANN’s global Internet expansion initiative which will go into effect as early as 2013. “With each IDN launch, the Internet takes a big step toward becoming a truly global entity,” said Brian Cute, CEO of Public Interest Registry. “These specific IDNs help ensure the Internet’s accessibility and availability to millions of individuals worldwide – especially those who