
Litterati: Crowdsource-Cleaning the Planet
Litterati from Jeff Kirschner on Vimeo. Jeff Kirschner came up with the idea for the “Litterati” movement after his young daughter spotted a piece of litter floating in a river near his home in Northern California. “Daddy, that doesn’t go there,” she said. Feeling the need to create a movement to stop the world’s littering habit, Jeff came up with the idea to take a picture of litter he found and post the photo to Instagram, using the hashtag #Litterati. He began encouraging people across the world to share pictures on Instagram of litter they found before disposing of the trash. Using the #Litterati hashtag, picking up trash became a social – and oftentimes artistic – activity. A @Litterati Instagram photo It was not hard to find others eager to help rid their communities of mindless litter. With “Litterati” quickly growing, Jeff started to organize tagged #Litterati photos from all