
Public Interest Registry Unveils New Brand Identity
RESTON, Va. (September 30, 2013) – Public Interest Registry, the not-for-profit operator of the .ORG domain, today announced a rebranding of the organization. The fresh change in its visual brand design exemplifies the organization’s brand identity as the trustworthy, purposeful, spirited and collaborative operator of .ORG – the world’s third largest generic domain – and the soon-to-be-launched .NGO and .ONG domain. By integrating the term “Your” into its new logo, Public Interest Registry aims to demonstrate its long-standing commitment to the individuals, organizations and companies that use .ORG, .NGO and .ONG. Coupled with a symbol that is a graphic interpretation of the organization’s mission of being open to the public interest, the rebranding illustrates Public Interest Registry’s commitment to providing a platform that anyone, anywhere in the world can use to share their story. “We’re a small organization operating a huge domain that people around the world continue