
IN .ORG WE TRUST: Survey Reveals Americans Turn To The .ORG Domain In Times of Crisis and Calm
RESTON, Va. (September 15, 2011) – It’s no secret that the rise in corporate social media use has increased multi-fold over the past few years, leaving some to question the future of the corporate website. However, according to a new survey commissioned by .ORG, The Public Interest Registry (PIR), the domain name is here to stay, as an overwhelming majority of Americans continue to rely on traditional websites when it comes to seeking credible information about an organization, company or brand. The survey, which sought to bring insight into consumers’ perceptions of domain names, found that a staggering 81 percent of Americans turn to an organization or company’s website first to find information on the entity, a new product or cause. In contrast, only 16 percent of Americans choose Facebook as their primary source for information, while 14 percent selected LinkedIn, 13 percent elected YouTube, and eight percent preferred Twitter.
