
.ORG, The Public Interest Registry Hosts “.ORG in Real Time With David Meerman Scott: Web Strategy, Domain Names, and Building Your Brand”
NEW YORK, NY–(Marketwire – November 16, 2010) – What’s in a domain name? With over 8.5 million registrants, .ORG, The Public Interest Registry (PIR), manager of the world’s third largest generic top-level domain, held an intimate breakfast and discussion today with acclaimed marketing specialist David Meerman Scott to impart answers to this fundamental question. The 90-minute session titled, “.ORG in Real Time with David Meerman Scott: Web Strategy, Domain Names, and Building Your Brand,” is part of a series of informative events hosted by .ORG’s WhyIChose.ORG campaign — a newly launched initiative that aims to educate marketing and communications executives about the positive impacts various domain names can have on online branding and marketing. Joined by Lauren Price of .ORG and nearly 50 New York-based marketing professionals, Mr. Scott discussed a variety of real-time strategies and tactics to help address challenging questions often encountered or posed when developing web-based marketing
