
.ORG Kicks-Off the “Why I Chose” Campaign to Educate Marketers About Value of Domain Names
RESTON, VA–(Marketwire – September 28, 2010) – What’s in a name? With nearly 200 million registered domain names worldwide, an increasing number of organizations, companies and individuals are fine-tuning their online marketing campaigns and selecting domain names that will enhance brand value. In fact, with over 8.5 million registrants, .ORG — the world’s third largest generic top-level domain — is quickly becoming the venue of choice for not just non-profits and associations but also for consumer marketing campaigns, education initiatives, corporate giving and corporate crisis communications. Therefore, as part of .ORG’s ongoing efforts to educate users about how choosing the domain name can affect your overall brand, .ORG, The Public Interest Registry (PIR) will kick-off the “WhyIChose.ORG” campaign — an integrated combination of online resources, social media and events. At the core of the campaign is WhyIChose.ORG — an educational hub for corporations, marketing agencies and associations, aiming to illustrate
