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How much importance do consumers place on a brand or organization investing in a dedicated domain name to establish their online presence? Do they feel strongly about where they make purchases online? Do they trust social media-only presences as much as domains? New research conducted by the Domain Name Association (DNA, a working group of […]
The fourth article in our series with Charity Digital looks at how data can help charities provide a personalized experience for their donors Personalization is more than a name at the top of an email. Today in the charity sector, personalization means talking about ‘the donor journey’—the cycle your audience goes through when supporting your […]
The word “audit” can strike fear in even the bravest of .ORG leader’s hearts, conjuring images of stone-faced heavies in suits, lurking around corners, sifting through binders and boxes. Fortunately the reality is much less dramatic. Yes, there’s always the possibility that an audit by the U.S. Internal Revenue Service (IRS) or equivalent tax authority […]
“A stitch in time saves nine.” This centuries-old proverb refers to mending sails on a ship and means that if you solve a small problem early, you’ll prevent it from becoming a bigger one. For mission-based .ORGs, preparing for tax time is made easier by following this advice. The best way to avoid anxiety, missed […]
We explore some common mistakes people make when first starting to use data and also offer some best practice advice Data analytics has developed a reputation built and sustained by notions of intense spreadsheets, incomprehensible data, and graphs that can hurt eyes. The reality is very different. Data analytics may be perceived as difficult, but […]
Each mission-driven organization is on a journey, whether a day or decade old. This article is part of our “Lessons from Leaders” program, which is designed to offer help from those who’ve faced the same challenges you do now – whether it’s creating an online presence, engaging with communities, fundraising, best practices or other issues. […]
by Paul Diaz, Vice President Policy, Public Interest Registry In today’s culture, an organization’s “real world” reputation is inextricable from its online one. While the Internet has long ceased to be a place that is separate from the “real world,” the rules of engagement on the web have become ever more important for organizations to […]
by Paul Diaz, Vice President Policy, Public Interest Registry There’s a lot of wisdom in this legendary Rolling Stones lyric: “You can’t always get what you want, but if you try sometimes, you might find, you get what you need.” This sentiment is especially relevant for .ORGs looking to resource a growing mission-based organization. According […]
Data tells a story. Data provides a narrative. Data gives us a past, present, and future. It shows us the lessons that we should take from the past, the changes that we should make in the present, and the direction we should take in the future. Simply put, data tells a story and understanding data […]