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Get What You Need and What You Want: Resourcing Your .ORG as You Grow

Get What You Need and What You Want: Resourcing Your .ORG as You Grow

by Paul Diaz, Vice President Policy, Public Interest Registry There’s a lot of wisdom in this legendary Rolling Stones lyric: “You can’t always get what you want, but if you try sometimes, you might find, you get what you need.”  This sentiment is especially relevant for .ORGs looking to resource a growing mission-based organization. According […]

Webinar: Post COVID-19 Data Trends

Webinar: Post COVID-19 Data Trends

Data tells a story. Data provides a narrative. Data gives us a past, present, and future. It shows us the lessons that we should take from the past, the changes that we should make in the present, and the direction we should take in the future. Simply put, data tells a story and understanding data […]

Pro Tip: Do Your Homework

Pro Tip: Do Your Homework

Each mission-driven organization is on a journey, whether a day or decade old. This article is part of our “Lessons from Leaders” program, which is designed to offer help from those who’ve faced the same challenges you do now – whether it’s creating an online presence, engaging with communities, fundraising, best practices or other issues. […]

You Are What You Tweet: Three Steps to Creating Social Media that Drives Engagement

You Are What You Tweet: Three Steps to Creating Social Media that Drives Engagement

by Paul Diaz, Vice President Policy, Public Interest Registry Social media entrepreneur and Founder of Digital Marketing, Gary Henderson, put it well:  “Social media has become the most influential and important virtual space where the platform is not only used for social networking but is also a great way of digitally advertising your brand and your […]

Lights, Camera, Donations: Creating a Low-Cost and Effective Fundraising Video

Lights, Camera, Donations: Creating a Low-Cost and Effective Fundraising Video

by Paul Diaz, Vice President Policy, Public Interest Registry If a picture’s worth a thousand words, is a video worth a thousand dollars or more for your .ORG? According to Indiegogo, that very well may be the case: pitch videos can increase contributions to your cause by 114%. Classy lists these powerful reasons to include […]

How to Secure Your Domain (Part 2)

How to Secure Your Domain (Part 2)

It’s critical for .ORGs to maintain the safety and security of their domain. Part 2 of our “How to Secure Your Domain” video series offers more steps you can take to protect your domain from inadvertent deletion, unauthorized transfer, or disruption and maintain your organization’s web presence. 

How to Secure Your Domain (Part 1)

How to Secure Your Domain (Part 1)

It’s crucial for every mission-based organization to secure their important domains from inadvertent deletion, unauthorized transfer, or duplication. Get up to speed quickly with this first of a two-part video series presented by the .ORG Learning Center.

Fundraising Fundamentals: Crafting the Perfect Donor Email

Fundraising Fundamentals: Crafting the Perfect Donor Email

by Paul Diaz, Vice President Policy, Public Interest Registry John D. Rockefeller, Jr. said, “Think of giving not as a duty but as a privilege.” But how do you encourage people to embrace that privilege and give to your mission? Crafting the perfect donor email is a key part of your fundraising toolkit, but it […]

Pro Tip: Scaling to Success

Pro Tip: Scaling to Success

Each mission-driven organization is on a journey, whether a day or decade old. This article is part of our “Lessons from Leaders” program, which is designed to offer help from those who’ve faced the same challenges you do now – whether it’s creating an online presence, engaging with communities, fundraising, best practices or other issues. […]

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