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By Karen Vela, Community Boost This article is part 6 of an 6-part series called “Digital Marketing Toolkit for Mission-Driven Organizations”. These articles originated from and were previously published by Community Boost, a digital marketing agency that works with nonprofits of all sizes and sectors to accelerate and scale online revenue and impact. With so many […]
Standfirst: We explore the value of a charity’s reputation, the risks that challenge it in the eyes of donors and beneficiaries, and how organisations can mitigate risks effectively for the future. A charity’s reputation can be difficult to define. It is an intangible asset, the value of which depends on how good or poor it […]
Rick Yount is the Executive Director and Founder of Warrior Canine Connection. He has served in the field of social services for 30 years and pioneered the first therapeutic service dog training program at the Palo Alto, California Veterans Hospital in 2008. Pairing his experience and expertise, he utilizes the Mission Based Trauma Recovery Model […]
Creating great content is all about storytelling and charities have a lot of great stories to tell. Whether it’s a video about the services you deliver on the ground, or an article about the brilliant work of your volunteers, content has the power to build lasting connections with supporters, keep supporters informed, and ultimately drive […]
Charities, by definition, are in the business of doing good, for their service users, for the communities they serve, and for society as a whole. It sometimes feels shocking, then, that people might want to commit fraud in a sector that exists for the benefit of others. Charity Commission research estimates that fraud costs the […]
When Public Interest Registry (PIR, the non-profit operator of .ORG with over 10.6 million domain names registered worldwide) and the Global Cyber Alliance (GCA, a non-profit organization dedicated to making the Internet a safer place by reducing cyber risk) launched the Cybersecurity Toolkit for Mission-Based Organizations in February 2022, we noted that it would be […]
In this article, Charity Digital and Public Interest Registry show mission-based organizations how they can grow their online presence, with tips and inspiration from those who have already perfected the art. The online world can be a loud and overwhelming place. With lots of different platforms, content, and people all vying for attention, it can […]
Mastering data analytics does not require masses of expert knowledge or heaps of effort, but it does require some preparation, reading, and research. Some charities avoid using data through fear of complexity, the presumed shortage of data and resources to handle it, and a supposed lack of expertise. Other charities use data in the wrong […]
Sensible charities are always looking ahead. Proper planning can help organizations set better goals for the future, measure progress continuously, and adapt their strategy as needed to ensure they are achieving the best possible results. But first, you need the data to back it up. In this webinar, Lisa Chomette, Business Development Manager at Charity Digital, […]