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By Tony Connor, Director of Product Marketing, PIR This article is part 6 of an 8-part series called “Bootcamp for Mission-Driven Organizations”. Your new organizational website is a beauty, shiny and new. But how does it drive? To maximize your marketing horsepower, it’s important to measure how efficiently your website meets the goals of driving […]
By Malleana Ruffin, Social Media Manager, PIR This article is part 5 of an 8-part series called “Bootcamp for Mission-Driven Organizations”. Making good use of blogging can have a significant impact on your fundraising and awareness initiatives. Blogging is not only an effective storytelling tool, but it also boosts SEO (search engine optimization), encourages repeat […]
By Jim LeFevre, Senior Director of Marketing, PIR This article is part 4 of an 8-part series called “Bootcamp for Mission-Driven Organizations”. In the beloved late-80s American baseball film, Field of Dreams, James Earl Jones whispers to Kevin Costner, “If you build it, they will come.” A website, of course, is different from an Iowa […]
By Jim LeFevre, Senior Director of Marketing, PIR This article is part 3 of an 8-part series called “Bootcamp for Mission-Driven Organizations”. Building an engaging and well-functioning website is important to the success of your non-profit or good-for-the-world business. Do you know just how important? The answer is “very,” when you look at the statistics. […]
By Tony Connor, Director of Product Marketing, PIR This article is part 2 of an 8-part series called “Bootcamp for Mission-Driven Organizations”. Like the famous chocolate candy that melts in your mouth but not in your hands, your non-profit’s M&Ms—mission and messaging—must have staying power in order to help you raise awareness and funds for […]
By Judy Song-Marshall, Chief Strategy Officer, PIR This article is part 1 of an 8-part series called “Bootcamp for Mission-Driven Organizations”. Think of some of the most familiar brands in your daily life. What do they have in common? Coca-Cola with its vivid red can and swirling logo creates a nostalgic, All-American feeling. Nike’s ubiquitous […]