These pieces highlight how organizations across the .ORG community communicate meaningful impact, from long-term transformation to transparent storytelling, while building trust, credibility, and deeper connection with supporters.
Instead of outsiders telling their story, locals in Malaysian Borneo are grabbing the camera! Green Empowerment’s “community-led storytelling” empowers villagers and gives supporters the authentic, unfiltered connection they crave.
Explore how Kula Project communicates long-term, transformational impact, sharing practical ways to use milestones, data, and storytelling to build trust and help supporters understand progress over time.
Learn how Well Aware builds trust through transparent impact communication, using honesty, accountability, and consistent storytelling to help supporters understand real, long-term change.
As a trusted resource for the .ORG Community, the .ORG Learning Center provides a variety of information and tools that every .ORG needs to be successful online, including:
by Paul Diaz, Vice President Policy, Public Interest Registry March marked the one-year anniversary of moving to remote work for many non-profits as we all adjusted to pursuing our missions differently during the COVID-19 pandemic. While vaccines are here, it’s clear that things are still not “business as usual” and may not be for some […]
–by Paul Diaz, Vice President Policy, Public Interest Registry Conducting the business of doing good is necessary, but it’s not always easy. COVID-19 has presented tough trials for mission-based organizations, including the shift to virtual work, managing events online, and raising funds in a new financial landscape. If your nonprofit or good-for-the-world business has struggled […]
–by Paul Diaz, Vice President Policy, Public Interest Registry Thomas Edison famously said, “Genius is one percent inspiration, ninety-nine percent perspiration.” The same can be said of starting your .ORG. The idea may come to you in a flash of insight, but the rest takes a bit more time and a lot more work. PIR […]
by special guest author Statton Hammock, Principal of ASHnet Legal Services, PLLC At this point, everyone is familiar with octothorpes, right? An “octothorpe” is simply the fancy term for the “pound” symbol (#), now also commonly referred to as the “hashtag.” Hashtags were initially used with numbers, but today they are the means to discover […]
by special guest author Statton Hammock, Principal of ASHnet Legal Services, PLLC Non-profit organizations must be vigilant about protecting their brands online. It is not uncommon for third parties to start an organization with a similar name or logo, either intentionally or unknowingly. Having more than one non-profit organization with a similar or identical name […]
by special guest author Statton Hammock, Principal of ASHnet Legal Services, PLLC Non-profit organizations leverage social media platforms to organize grassroots campaigns, solicit donations, mobilize volunteers, and connect with constituents who support their charitable mission and purpose. A non-profit’s reputation and effectiveness heavily depend on its social media identity and therefore protecting and securing social […]
by special guest author Statton Hammock, Principal of ASHnet Legal Services, PLLC The most important marketing, communication, and donation tool that a non-profit organization possesses is its website. Despite use of social media platforms and other mobile applications to create an online presence, an organization’s portfolio of domain names remains the single most important toolset […]
by special guest author Statton Hammock, Principal of ASHnet Legal Services, PLLC As shared in our first article on domain name security, a website is the most important online marketing, communication, and donations tool that a non-profit organization possesses. Therefore, it is crucial for an organization to protect their portfolio of domain names from hackers, […]
by Jim LeFevre, Senior Director of Marketing, Public Interest Registry “You have to spend money to make money” is a well-known adage. A quote that mission-based organizations can perhaps relate to more comes from Hank Rosso, Founder of the Center on Philanthropy: “Fundraising is the gentle art of teaching the joy of giving.” Non-profits and […]
Whether you want to know about setting up your new .ORG domain, what you need to think about when adding fundraising functionality to your site, how to get the most out of social media – and more! We have you covered with guidance, tips, and instruction from industry experts and instructors.
View a variety of engaging instructional videos designed to quickly impart practical knowledge and get you up and running in no time.
Take part in live instructional events and gain practical knowledge by interacting with colleagues and subject matter experts. Or, view event recordings at a time that works best for your schedule.
