These pieces highlight how organizations across the .ORG community communicate meaningful impact, from long-term transformation to transparent storytelling, while building trust, credibility, and deeper connection with supporters.
Explore how Kula Project communicates long-term, transformational impact, sharing practical ways to use milestones, data, and storytelling to build trust and help supporters understand progress over time.
Learn how Well Aware builds trust through transparent impact communication, using honesty, accountability, and consistent storytelling to help supporters understand real, long-term change.
Jon Nevett shares reflections on the stories, impact, and global community behind the .ORG Impact Awards.
As a trusted resource for the .ORG Community, the .ORG Learning Center provides a variety of information and tools that every .ORG needs to be successful online, including:
by special guest author Statton Hammock, Principal of ASHnet Legal Services, PLLC Non-profit organizations must be vigilant about protecting their brands online. It is not uncommon for third parties to start an organization with a similar name or logo, either intentionally or unknowingly. Having more than one non-profit organization with a similar or identical name […]
by special guest author Statton Hammock, Principal of ASHnet Legal Services, PLLC Non-profit organizations leverage social media platforms to organize grassroots campaigns, solicit donations, mobilize volunteers, and connect with constituents who support their charitable mission and purpose. A non-profit’s reputation and effectiveness heavily depend on its social media identity and therefore protecting and securing social […]
by special guest author Statton Hammock, Principal of ASHnet Legal Services, PLLC The most important marketing, communication, and donation tool that a non-profit organization possesses is its website. Despite use of social media platforms and other mobile applications to create an online presence, an organization’s portfolio of domain names remains the single most important toolset […]
by special guest author Statton Hammock, Principal of ASHnet Legal Services, PLLC As shared in our first article on domain name security, a website is the most important online marketing, communication, and donations tool that a non-profit organization possesses. Therefore, it is crucial for an organization to protect their portfolio of domain names from hackers, […]
by Jim LeFevre, Senior Director of Marketing, Public Interest Registry “You have to spend money to make money” is a well-known adage. A quote that mission-based organizations can perhaps relate to more comes from Hank Rosso, Founder of the Center on Philanthropy: “Fundraising is the gentle art of teaching the joy of giving.” Non-profits and […]
by Jim LeFevre, Senior Director of Marketing, Public Interest Registry Just like building a home, you can build your brand with the help of an architect, construction team, and designer—or you could take a do it yourself (DIY) approach! For non-profits and good-for-the-world businesses, paying to develop your brand may not fit into your financial […]
by Paul Diaz, Vice President of Policy, Public Interest Registry The Three Ps Mission-based organizations often start with one or two people with a cause and a deeply felt desire to help. Over time, as the organization grows, the founders often realize they can’t do everything themselves. Finances may dictate that your team be small […]
Thousands of domain names are registered every day, but it’s important to fully understand what happens between registration and deactivation so that you can make informed decisions about your domains along the way. Find out all you need to know about the domain name lifecycle in this brief and informative video.
If you need an introduction to the Domain Name System (DNS), get up to speed quickly with this brief video presented by the .ORG Learning Center.
Whether you want to know about setting up your new .ORG domain, what you need to think about when adding fundraising functionality to your site, how to get the most out of social media – and more! We have you covered with guidance, tips, and instruction from industry experts and instructors.
View a variety of engaging instructional videos designed to quickly impart practical knowledge and get you up and running in no time.
Take part in live instructional events and gain practical knowledge by interacting with colleagues and subject matter experts. Or, view event recordings at a time that works best for your schedule.
