
Introducing OnGood™: Public Interest Registry’s New Brand Identity for .ngo & .ong
The Nonprofit Organisation Unveils OnGood as the Official Name for the Soon-to-be-Launched Domains and Suite of Services RESTON, Va. (November 13, 2014) – Public Interest Registry, the not-for-profit operator of the .org domain, today unveiled “OnGood” – the new brand identity for the upcoming .ngo & .ong domains and their accompanying suite of services. Set to launch in early 2015, OnGood is an online community designed with and for NGOs and nonprofits worldwide, providing them with a suite of online services to help raise funds, build awareness and support for their missions. After conducting extensive research and in-person workshops with NGOs worldwide, Public Interest Registry, the operator of the .org domain Registry, landed upon the name OnGood –– to reflect a full suite of services that complements the .ngo & .ong domain names. As an online community helping to garner greater visibility for nonprofits and NGOs worldwide, OnGood embodies the