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5 Steps for Charities to Master Data Analytics
  • Video

5 Steps for Charities to Master Data Analytics

This video, in partnership with Charity Digital, features five important ways that charities can master data analytics. Though analytics has a reputation for being tough, applying data can be easy when you have a clear goal in mind. These five steps can help set your charity up for long-term success. To view more videos from […]

Introducing the Cybersecurity Toolkit for Mission-Based Organizations
  • Webinar

Introducing the Cybersecurity Toolkit for Mission-Based Organizations

by Tony Connor, Senior Director of Product Marketing, Public Interest Registry Security threats exist everywhere in today’s digital environment. The media and experts report that cybersecurity incidents continue to increase in both frequency and sophistication as aggressors seek to leverage system vulnerabilities in pursuit of their malignant ends. This can include everything from “hacking” into […]

Deciding Your Online Presence: Social Media and Website
  • Video

Deciding Your Online Presence: Social Media and Website

When establishing your online presence, mission-driven organizations, non-profits, individuals, and businesses struggle to set themselves up for success. Creating a website and building your social media platforms offer their own pros and cons. The best approach for long-term growth and success is to use both! This way you can better understand your audience, and your […]

Meeting the Mission-Driven Moment

Meeting the Mission-Driven Moment

by Jon Nevett, President and CEO of PIR Whether it’s a global charity, a local community group, an individual trying to make a difference, or an entrepreneur trying to do well by doing good, the passion to help shape (and in some ways reshape) our world has never been stronger. Which means at Public Interest Registry, we must continually adapt to ensure that the remarkable people who are making our communities a better place have the platforms they need to establish an online presence and grow their organizations. For PIR that starts with the .ORG domain, the gold standard for mission-driven organizations. But it doesn’t have to end there. As we have talked with leaders around the world, we’ve learned that they want additional opportunities to enable them to brand, market, and differentiate their organizations. So during this season of giving, PIR is excited to announce that in the coming

Public Interest Registry Announces Plans to Expand Top-Level Domains Available to Mission-Driven Organizations

Public Interest Registry Announces Plans to Expand Top-Level Domains Available to Mission-Driven Organizations

Reston, VA, December 8, 2021 —Public Interest Registry (PIR), the non-profit behind the .ORG top-level domain (TLD), today announced a strategic expansion of its registry portfolio of top-level domains to support mission-driven organizations as they strive to make the world a better place. PIR’s planned expansion begins with the acquisition of .GIVING from Giving Limited. Once […]

Public Interest Registry Names Four New Members to its Advisory Council

Public Interest Registry Names Four New Members to its Advisory Council

Consumers Feel Best about Spending with Organizations Invested in Their Domain

Consumers Feel Best about Spending with Organizations Invested in Their Domain

How much importance do consumers place on a brand or organization investing in a dedicated domain name to establish their online presence? Do they feel strongly about where they make purchases online? Do they trust social media-only presences as much as domains? New research conducted by the Domain Name Association (DNA, a working group of […]

How Data Can Personalize the Donor Experience
  • Podcast

How Data Can Personalize the Donor Experience

The fourth article in our series with Charity Digital looks at how data can help charities provide a personalized experience for their donors Personalization is more than a name at the top of an email. Today in the charity sector, personalization means talking about ‘the donor journey’—the cycle your audience goes through when supporting your […]

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Vera Solutions
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Vera Solutions

Founded in 2010 out of a collaboration with Grassroot Soccer, Vera is inspired by the organizations and individuals they work with – social sector professionals who crave more information that’s both reliable and easy to use.

© 2026 PIR. ALL RIGHTS RESERVED
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