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Dos and Don’ts of Using Data
We explore some common mistakes people make when first starting to use data and also offer some best practice advice Data analytics has developed a reputation built and sustained by notions of intense spreadsheets, incomprehensible data, and graphs that can hurt eyes. The reality is very different. Data analytics may be perceived as difficult, but […]
Pro Tip: Growth Can Pay for Itself
Each mission-driven organization is on a journey, whether a day or decade old. This article is part of our “Lessons from Leaders” program, which is designed to offer help from those who’ve faced the same challenges you do now – whether it’s creating an online presence, engaging with communities, fundraising, best practices or other issues. […]
Protect Your Health and Project the Right Image: Maintaining an Online Reputation with “Curb Appeal”
In today’s culture, an organization’s “real world” reputation is inextricable from its online one. While the Internet has long ceased to be a place that is separate from the “real world,” the rules of engagement on the web have become ever more important for organizations to value and understand. Participating responsibly online is crucial for […]
2021 .ORG Impact Awards Finalists Named
Get What You Need and What You Want: Resourcing Your .ORG as You Grow
There’s a lot of wisdom in this legendary Rolling Stones lyric: “You can’t always get what you want, but if you try sometimes, you might find, you get what you need.” This sentiment is especially relevant for .ORGs looking to resource a growing mission-based organization. According to Classy, to grow your non-profit you need to […]
Pro Tip: Do Your Homework
Each mission-driven organization is on a journey, whether a day or decade old. This article is part of our “Lessons from Leaders” program, which is designed to offer help from those who’ve faced the same challenges you do now – whether it’s creating an online presence, engaging with communities, fundraising, best practices or other issues. […]
You Are What You Tweet: Three Steps to Creating Social Media that Drives Engagement
Social media entrepreneur and Founder of Digital Marketing, Gary Henderson, put it well: “Social media has become the most influential and important virtual space where the platform is not only used for social networking but is also a great way of digitally advertising your brand and your products.” Many mission-based .ORGs know that having an engaging […]
Lights, Camera, Donations: Creating a Low-Cost and Effective Fundraising Video
If a picture’s worth a thousand words, is a video worth a thousand dollars or more for your .ORG? According to Indiegogo, that very well may be the case: pitch videos can increase contributions to your cause by 114%. Creating a captivating fundraising video will be time well spent for your non-profit. But you may […]