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Using Hashtags to Promote and Protect Your Brand

Using Hashtags to Promote and Protect Your Brand

by special guest author Statton Hammock, Principal of ASHnet Legal Services, PLLC  At this point, everyone is familiar with octothorpes, right? An “octothorpe” is simply the fancy term for the “pound” symbol (#), now also commonly referred to as the “hashtag.” Hashtags were initially used with numbers, but today they are the means to discover […]

PIR Expands QPI Initiative
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PIR Expands QPI Initiative

PIR to offer roadmap and toolkit to help registries and their registrars improve domain name space quality, reduce abuse, and increase renewals by Anand Vora, Vice President of Business Affairs, Public Interest Registry More than a year and a half ago—in May 2019—Public Interest Registry (PIR) proudly introduced the Quality Performance Index, or QPI.  In doing […]

Securing Your Domain Names (Part 2)

Securing Your Domain Names (Part 2)

by special guest author Statton Hammock, Principal of ASHnet Legal Services, PLLC  As shared in our first article on domain name security, a website is the most important online marketing, communication, and donations tool that a non-profit organization possesses.  Therefore, it is crucial for an organization to protect their portfolio of domain names from hackers, […]

Securing Your Domain Names (Part 1)

Securing Your Domain Names (Part 1)

by special guest author Statton Hammock, Principal of ASHnet Legal Services, PLLC  The most important marketing, communication, and donation tool that a non-profit organization possesses is its website.  Despite use of social media platforms and other mobile applications to create an online presence, an organization’s portfolio of domain names remains the single most important toolset […]

An Institute to Combat DNS Abuse
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An Institute to Combat DNS Abuse

PIR Launches New Institute to Combat DNS Abuse
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PIR Launches New Institute to Combat DNS Abuse

Solicitation Savvy: Three Ways to Drive Donations on a Budget

Solicitation Savvy: Three Ways to Drive Donations on a Budget

by Jim LeFevre, Senior Director of Marketing, Public Interest Registry “You have to spend money to make money” is a well-known adage. A quote that mission-based organizations can perhaps relate to more comes from Hank Rosso, Founder of the Center on Philanthropy: “Fundraising is the gentle art of teaching the joy of giving.” Non-profits and […]

Making Every Day “Safer Internet Day”
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Making Every Day “Safer Internet Day”

DIY Brand Building Guide: An Affordable Plan for Your Mission-Based Brand

DIY Brand Building Guide: An Affordable Plan for Your Mission-Based Brand

by Jim LeFevre, Senior Director of Marketing, Public Interest Registry Just like building a home, you can build your brand with the help of an architect, construction team, and designer—or you could take a do it yourself (DIY) approach! For non-profits and good-for-the-world businesses, paying to develop your brand may not fit into your financial […]

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