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Mind Your M&Ms: Five Steps for Successful Non-Profit Communication

Mind Your M&Ms: Five Steps for Successful Non-Profit Communication

By Tony Connor, Director of Product Marketing, PIR This article is part 2 of an 8-part series called “Bootcamp for Mission-Driven Organizations”. Like the famous chocolate candy that melts in your mouth but not in your hands, your non-profit’s M&Ms—mission and messaging—must have staying power in order to help you raise awareness and funds for […]

Beyond the Logo: Building Your Organization’s Brand

Beyond the Logo: Building Your Organization’s Brand

By Judy Song-Marshall, Chief Strategy Officer, PIR This article is part 1 of an 8-part series called “Bootcamp for Mission-Driven Organizations”. Think of some of the most familiar brands in your daily life. What do they have in common? Coca-Cola with its vivid red can and swirling logo creates a nostalgic, All-American feeling. Nike’s ubiquitous […]

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