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Trademark Watching Best Practices

Trademark Watching Best Practices

by special guest author Statton Hammock, Principal of ASHnet Legal Services, PLLC  Non-profit organizations must be vigilant about protecting their brands online. It is not uncommon for third parties to start an organization with a similar name or logo, either intentionally or unknowingly. Having more than one non-profit organization with a similar or identical name […]

Protecting Your Social Media Presence

Protecting Your Social Media Presence

by special guest author Statton Hammock, Principal of ASHnet Legal Services, PLLC  Non-profit organizations leverage social media platforms to organize grassroots campaigns, solicit donations, mobilize volunteers, and connect with constituents who support their charitable mission and purpose. A non-profit’s reputation and effectiveness heavily depend on its social media identity and therefore protecting and securing social […]

Securing Your Domain Names (Part 1)

Securing Your Domain Names (Part 1)

by special guest author Statton Hammock, Principal of ASHnet Legal Services, PLLC  The most important marketing, communication, and donation tool that a non-profit organization possesses is its website.  Despite use of social media platforms and other mobile applications to create an online presence, an organization’s portfolio of domain names remains the single most important toolset […]

Securing Your Domain Names (Part 2)

Securing Your Domain Names (Part 2)

by special guest author Statton Hammock, Principal of ASHnet Legal Services, PLLC  As shared in our first article on domain name security, a website is the most important online marketing, communication, and donations tool that a non-profit organization possesses.  Therefore, it is crucial for an organization to protect their portfolio of domain names from hackers, […]

Solicitation Savvy: Three Ways to Drive Donations on a Budget

Solicitation Savvy: Three Ways to Drive Donations on a Budget

by Jim LeFevre, Senior Director of Marketing, Public Interest Registry “You have to spend money to make money” is a well-known adage. A quote that mission-based organizations can perhaps relate to more comes from Hank Rosso, Founder of the Center on Philanthropy: “Fundraising is the gentle art of teaching the joy of giving.” Non-profits and […]

DIY Brand Building Guide: An Affordable Plan for Your Mission-Based Brand

DIY Brand Building Guide: An Affordable Plan for Your Mission-Based Brand

by Jim LeFevre, Senior Director of Marketing, Public Interest Registry Just like building a home, you can build your brand with the help of an architect, construction team, and designer—or you could take a do it yourself (DIY) approach! For non-profits and good-for-the-world businesses, paying to develop your brand may not fit into your financial […]

Mission Possible: A Productive Team

Mission Possible: A Productive Team

by Paul Diaz, Vice President of Policy, Public Interest Registry The Three Ps Mission-based organizations often start with one or two people with a cause and a deeply felt desire to help. Over time, as the organization grows, the founders often realize they can’t do everything themselves. Finances may dictate that your team be small […]

Understanding the Domain Name Lifecycle
  • Video

Understanding the Domain Name Lifecycle

Thousands of domain names are registered every day, but it’s important to fully understand what happens between registration and deactivation so that you can make informed decisions about your domains along the way. Find out all you need to know about the domain name lifecycle in this brief and informative video.

Introduction to the Domain Name System (DNS)
  • Video

Introduction to the Domain Name System (DNS)

If you need an introduction to the Domain Name System (DNS), get up to speed quickly with this brief video presented by the .ORG Learning Center.

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