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Donor Communications During COVID: Best Practices from a Year of Virtual Work
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Donor Communications During COVID: Best Practices from a Year of Virtual Work

by Paul Diaz, Vice President Policy, Public Interest Registry March marked the one-year anniversary of moving to remote work for many non-profits as we all adjusted to pursuing our missions differently during the COVID-19 pandemic. While vaccines are here, it’s clear that things are still not “business as usual” and may not be for some […]

Creative Collaboration Through Crisis: Bright Ideas for Doing Good Work Well

Creative Collaboration Through Crisis: Bright Ideas for Doing Good Work Well

–by Paul Diaz, Vice President Policy, Public Interest Registry Conducting the business of doing good is necessary, but it’s not always easy. COVID-19 has presented tough trials for mission-based organizations, including the shift to virtual work, managing events online, and raising funds in a new financial landscape. If your nonprofit or good-for-the-world business has struggled […]

Tax and Legal Basics for Your New .ORG: Six Steps to Start-Up Success

Tax and Legal Basics for Your New .ORG: Six Steps to Start-Up Success

–by Paul Diaz, Vice President Policy, Public Interest Registry Thomas Edison famously said, “Genius is one percent inspiration, ninety-nine percent perspiration.” The same can be said of starting your .ORG. The idea may come to you in a flash of insight, but the rest takes a bit more time and a lot more work. PIR […]

Using Hashtags to Promote and Protect Your Brand

Using Hashtags to Promote and Protect Your Brand

by special guest author Statton Hammock, Principal of ASHnet Legal Services, PLLC  At this point, everyone is familiar with octothorpes, right? An “octothorpe” is simply the fancy term for the “pound” symbol (#), now also commonly referred to as the “hashtag.” Hashtags were initially used with numbers, but today they are the means to discover […]

Trademark Watching Best Practices

Trademark Watching Best Practices

by special guest author Statton Hammock, Principal of ASHnet Legal Services, PLLC  Non-profit organizations must be vigilant about protecting their brands online. It is not uncommon for third parties to start an organization with a similar name or logo, either intentionally or unknowingly. Having more than one non-profit organization with a similar or identical name […]

Protecting Your Social Media Presence

Protecting Your Social Media Presence

by special guest author Statton Hammock, Principal of ASHnet Legal Services, PLLC  Non-profit organizations leverage social media platforms to organize grassroots campaigns, solicit donations, mobilize volunteers, and connect with constituents who support their charitable mission and purpose. A non-profit’s reputation and effectiveness heavily depend on its social media identity and therefore protecting and securing social […]

Securing Your Domain Names (Part 1)

Securing Your Domain Names (Part 1)

by special guest author Statton Hammock, Principal of ASHnet Legal Services, PLLC  The most important marketing, communication, and donation tool that a non-profit organization possesses is its website.  Despite use of social media platforms and other mobile applications to create an online presence, an organization’s portfolio of domain names remains the single most important toolset […]

Securing Your Domain Names (Part 2)

Securing Your Domain Names (Part 2)

by special guest author Statton Hammock, Principal of ASHnet Legal Services, PLLC  As shared in our first article on domain name security, a website is the most important online marketing, communication, and donations tool that a non-profit organization possesses.  Therefore, it is crucial for an organization to protect their portfolio of domain names from hackers, […]

Solicitation Savvy: Three Ways to Drive Donations on a Budget

Solicitation Savvy: Three Ways to Drive Donations on a Budget

by Jim LeFevre, Senior Director of Marketing, Public Interest Registry “You have to spend money to make money” is a well-known adage. A quote that mission-based organizations can perhaps relate to more comes from Hank Rosso, Founder of the Center on Philanthropy: “Fundraising is the gentle art of teaching the joy of giving.” Non-profits and […]

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