Building an engaging and well-functioning website is important to the success of your non-profit or good-for-the-world business. Do you know just how important? The answer is “very,” when you look at the statistics. According to a recent article by Website Builder: The stakes are high for creating a website that engages visitors, tells your organization’s […]
By Tony Connor, Director of Product Marketing, PIR Like the famous chocolate candy that melts in your mouth but not in your hands, your non-profit’s M&Ms—mission and messaging—must have staying power in order to help you raise awareness and funds for your cause. We know, almost instinctively, the M&Ms for certain non-profits. Habitat for Humanity […]
By Judy Song-Marshall, Chief Strategy Officer, PIR This article is part 1 of an 8-part series called “Bootcamp for Mission-Driven Organizations”. Think of some of the most familiar brands in your daily life. What do they have in common? Coca-Cola with its vivid red can and swirling logo creates a nostalgic, All-American feeling. Nike’s ubiquitous […]