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It is possible to build a recognizable and impactful non-profit brand. Think about AARP, UNICEF or the World Wildlife Foundation. Still, there may be internal challenges regarding time, energy, and resources on branding. Yet statistics show that building a solid and recognizable non-profit brand can have enormous pay offs. The Harvard Business Review noted an […]
By Julia Sellers, Community Boost Why You Should Be Using Email Marketing For Your Fundraising According to nonprofits surveyed by Community Boost, fundraising emails offer the most significant Return on Investment (ROI) of all digital marketing channels. An email list provides affordable outreach, automates time-saving measures, and directly speaks to donors. A fundraising email also builds brand […]
When it comes to digital marketing channels, SEO is often the most misunderstood and overlooked. Some view it as a BS buzzword marketing agencies use to upsell them on, while others view it as something sketchy individuals sell in your DMs for $250 per month on Linked In. Unfortunately, you’re not exactly wrong if you […]
As we enter this new year, social channels aren’t just adapting to the changes that have been brought on since the pandemic in 2020, but they are finally settling in and the trends are building! However, 67% of nonprofits don’t have a solid nonprofit social media strategy in place and still stress how important it is. […]
By Karen Vela, Community Boost This article is part 6 of an 6-part series called “Digital Marketing Toolkit for Mission-Driven Organizations”. These articles originated from and were previously published by Community Boost, a digital marketing agency that works with nonprofits of all sizes and sectors to accelerate and scale online revenue and impact. With so many […]
Standfirst: We explore the value of a charity’s reputation, the risks that challenge it in the eyes of donors and beneficiaries, and how organisations can mitigate risks effectively for the future. A charity’s reputation can be difficult to define. It is an intangible asset, the value of which depends on how good or poor it […]
Rick Yount is the Executive Director and Founder of Warrior Canine Connection. He has served in the field of social services for 30 years and pioneered the first therapeutic service dog training program at the Palo Alto, California Veterans Hospital in 2008. Pairing his experience and expertise, he utilizes the Mission Based Trauma Recovery Model […]
Creating great content is all about storytelling and charities have a lot of great stories to tell. Whether it’s a video about the services you deliver on the ground, or an article about the brilliant work of your volunteers, content has the power to build lasting connections with supporters, keep supporters informed, and ultimately drive […]
Charities, by definition, are in the business of doing good, for their service users, for the communities they serve, and for society as a whole. It sometimes feels shocking, then, that people might want to commit fraud in a sector that exists for the benefit of others. Charity Commission research estimates that fraud costs the […]