Mastering data analytics does not require masses of expert knowledge or heaps of effort, but it does require some preparation, reading, and research. Some charities avoid using data through fear of complexity, the presumed shortage of data and resources to handle it, and a supposed lack of expertise. Other charities use data in the wrong […]
Sensible charities are always looking ahead. Proper planning can help organizations set better goals for the future, measure progress continuously, and adapt their strategy as needed to ensure they are achieving the best possible results. But first, you need the data to back it up. In this webinar, Lisa Chomette, Business Development Manager at Charity Digital, […]
This video, in partnership with Charity Digital, features five important ways that charities can master data analytics. Though analytics has a reputation for being tough, applying data can be easy when you have a clear goal in mind. These five steps can help set your charity up for long-term success. To view more videos from […]
by Tony Connor, Senior Director of Product Marketing, Public Interest Registry Security threats exist everywhere in today’s digital environment. The media and experts report that cybersecurity incidents continue to increase in both frequency and sophistication as aggressors seek to leverage system vulnerabilities in pursuit of their malignant ends. This can include everything from “hacking” into […]
When establishing your online presence, mission-driven organizations, non-profits, individuals, and businesses struggle to set themselves up for success. Creating a website and building your social media platforms offer their own pros and cons. The best approach for long-term growth and success is to use both! This way you can better understand your audience, and your […]
How much importance do consumers place on a brand or organization investing in a dedicated domain name to establish their online presence? Do they feel strongly about where they make purchases online? Do they trust social media-only presences as much as domains? New research conducted by the Domain Name Association (DNA, a working group of […]
The fourth article in our series with Charity Digital looks at how data can help charities provide a personalized experience for their donors Personalization is more than a name at the top of an email. Today in the charity sector, personalization means talking about ‘the donor journey’—the cycle your audience goes through when supporting your […]
The word “audit” can strike fear in even the bravest of .ORG leader’s hearts, conjuring images of stone-faced heavies in suits, lurking around corners, sifting through binders and boxes. Fortunately the reality is much less dramatic. Yes, there’s always the possibility that an audit by the U.S. Internal Revenue Service (IRS) or equivalent tax authority […]
“A stitch in time saves nine.” This centuries-old proverb refers to mending sails on a ship and means that if you solve a small problem early, you’ll prevent it from becoming a bigger one. For mission-based .ORGs, preparing for tax time is made easier by following this advice. The best way to avoid anxiety, missed […]