
What the Facebook and Cambridge Analytica Debacle Means for Nonprofits Online
By Brian Cute, CEO of Public Interest Registry Internet users around the world are still reeling from the news that Cambridge Analytica found a loophole that allowed them to use the data of a reported 50 million Facebook users to potentially influence the 2016 U.S. presidential election. A #DeleteFacebook campaign is underway with many high-profile Facebook users calling on people to delete their Facebook accounts because of the company’s mishandling of personal data. What does this mean to nonprofits that are online and why should they care? Let’s look at what happened. Collecting data and profiling Facebook users Cambridge Analytica, a data firm based in the United Kingdom, harvested profile data from more than 50 million Facebook users – without their consent – to create a user profiling methodology to try to influence potential voters in political campaigns. Cambridge Analytica’s massive database of Facebook user profiles was used to target





