by Jim LeFevre, PIR Senior Director of Marketing Business as usual is anything but right now. Non-profits and businesses alike are searching for what’s appropriate to say and do. How do we adjust communications strategy to fit the new normal? How do we reach out to members and donors in a positive and appropriate way? […]
By Malleana Ruffin, Social Media Manager, PIR This article is part 8 of an 8-part series called “Bootcamp for Mission-Driven Organizations”. While celebrities may claim to break the Internet with their captivating content, you don’t have to be a Kardashian to use social media effectively. Well leveraged, social media can be one of the most […]
By Paul Diaz, Vice President of Policy, PIR This article is part 7 of an 8-part series called “Bootcamp for Mission-Driven Organizations”. Helen Keller said, “Although the world is full of suffering, it is full also of the overcoming of it.” During this challenging period of battling COVID-19 around the world, many are suffering. Thanks […]
By Tony Connor, Director of Product Marketing, PIR This article is part 6 of an 8-part series called “Bootcamp for Mission-Driven Organizations”. Your new organizational website is a beauty, shiny and new. But how does it drive? To maximize your marketing horsepower, it’s important to measure how efficiently your website meets the goals of driving […]
By Malleana Ruffin, Social Media Manager, PIR This article is part 5 of an 8-part series called “Bootcamp for Mission-Driven Organizations”. Making good use of blogging can have a significant impact on your fundraising and awareness initiatives. Blogging is not only an effective storytelling tool, but it also boosts SEO (search engine optimization), encourages repeat […]
By Jim LeFevre, Senior Director of Marketing, PIR This article is part 4 of an 8-part series called “Bootcamp for Mission-Driven Organizations”. In the beloved late-80s American baseball film, Field of Dreams, James Earl Jones whispers to Kevin Costner, “If you build it, they will come.” A website, of course, is different from an Iowa […]
By Jim LeFevre, Senior Director of Marketing, PIR This article is part 3 of an 8-part series called “Bootcamp for Mission-Driven Organizations”. Building an engaging and well-functioning website is important to the success of your non-profit or good-for-the-world business. Do you know just how important? The answer is “very,” when you look at the statistics. […]
By Tony Connor, Director of Product Marketing, PIR This article is part 2 of an 8-part series called “Bootcamp for Mission-Driven Organizations”. Like the famous chocolate candy that melts in your mouth but not in your hands, your non-profit’s M&Ms—mission and messaging—must have staying power in order to help you raise awareness and funds for […]
By Judy Song-Marshall, Chief Strategy Officer, PIR This article is part 1 of an 8-part series called “Bootcamp for Mission-Driven Organizations”. Think of some of the most familiar brands in your daily life. What do they have in common? Coca-Cola with its vivid red can and swirling logo creates a nostalgic, All-American feeling. Nike’s ubiquitous […]