Cybersecurity and trust: what nonprofits should be paying attention to right now

Cybersecurity can feel easy to push down the list, especially when your team is already juggling a lot. But for nonprofits, it’s no longer a “later” problem, it has become part of the everyday reality of running an organization.

That was one of the clearest themes in our recent webinar conversation with Rick Wilhelm, CTO at Public Interest Registry. As more of a nonprofit’s work happens through email, donor platforms, and shared systems, cybersecurity becomes tied to much more than technology. It shapes how teams operate, how risk shows up, and how trust is maintained over time.

It reaches across the whole organization

One of the points Rick emphasized is that cybersecurity shows up in more places than people often think. Your team may not work in IT, but they are still checking email on their phones, logging into platforms, reviewing data, managing social accounts, moving files, and handling day to day tasks through digital systems. That means cybersecurity touches finance, communications, operations, development, and leadership too.

For many nonprofits, that can be the mindset shift. This is woven into the way the organization runs, whether people think of themselves as technical or not.

Trust can shift quickly

For mission-driven organizations, trust is everything. People give because they believe in the work. They stay connected because they trust the organization behind it. They share information assuming it will be handled carefully.

When something goes wrong, that confidence can change fast. A security issue can create immediate problems behind the scenes, but it can also leave donors and supporters wondering whether the organization is managing its responsibilities as carefully as it should. That kind of uncertainty can be hard to repair, especially when relationships and credibility matter so much.

The threats look more convincing now

One example Rick shared in the webinar really captures what teams are up against right now. A new employee received what appeared to be a legitimate message from leadership within the first day, asking them to take action on something financial. The message was actually a sophisticated phishing attempt that likely leveraged a recent social media post.

What stands out about that example is how normal the phishing attempt sounded. The message was believable. It used real information and arrived at a moment when someone was still getting oriented and trying to respond quickly. That is what makes these threats harder to catch than they used to be.

A lot of people still picture phishing as something sloppy or easy to spot. Sometimes that is true. But more and more, the messages look familiar enough to blend into a busy workday.

Awareness still matters

For smaller teams especially, the pace of the day can make all of this harder. People are moving fast, wearing multiple hats, and making decisions quickly.

That is why basic awareness still matters so much. Staff do not need to become cybersecurity experts, but they do need enough context to know when to pause, double check, or ask a second question before acting.

A lot of risk still lives in those small moments. One rushed click, one message that feels familiar, one assumption that everything is fine.

How you respond matters too

Another important part of the conversation was response. If something does happen, people notice how the organization handles it. That includes the technical response, but it also includes internal/external communication, leadership behavior and visibility, and whether supporters feel they are getting clear and timely information.

For nonprofits, that matters because trust is shaped in those moments too. People are not only watching what happened. They are watching how the organization shows up afterward.

Why this matters now

More of your work now depends on digital systems, shared platforms, and online tools than ever before. That is not changing anytime soon.

Cybersecurity isn’t separate from your mission – it’s part of how you protect it.

For more practical guidance on navigating cybersecurity decisions with limited staff, read Rick Wilhelm’s companion piece, How nonprofits can make smarter cybersecurity decisions with limited staff.

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