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By Tony Connor, Director of Product Marketing, PIR Like the famous chocolate candy that melts in your mouth but not in your hands, your non-profit’s M&Ms—mission and messaging—must have staying power in order to help you raise awareness and funds for your cause. We know, almost instinctively, the M&Ms for certain non-profits. Habitat for Humanity […]
By Judy Song-Marshall, Chief Strategy Officer, PIR This article is part 1 of an 8-part series called “Bootcamp for Mission-Driven Organizations”. Think of some of the most familiar brands in your daily life. What do they have in common? Coca-Cola with its vivid red can and swirling logo creates a nostalgic, All-American feeling. Nike’s ubiquitous […]