Letting Go of the Lens

Instead of outsiders telling their story, locals in Malaysian Borneo are grabbing the camera! Green Empowerment’s “community-led storytelling” empowers villagers and gives supporters the authentic, unfiltered connection they crave.
 

Kula Project: Communicating Long Term Impact with Clarity and Credibility

Explore how Kula Project communicates long-term, transformational impact, sharing practical ways to use milestones, data, and storytelling to build trust and help supporters understand progress over time.
 

Well Aware: Building Trust Through Transparent Impact Communication

Learn how Well Aware builds trust through transparent impact communication, using honesty, accountability, and consistent storytelling to help supporters understand real, long-term change.

Featured Resources

These pieces highlight how organizations across the .ORG community communicate meaningful impact, from long-term transformation to transparent storytelling, while building trust, credibility, and deeper connection with supporters.

Letting Go of the Lens

Instead of outsiders telling their story, locals in Malaysian Borneo are grabbing the camera! Green Empowerment’s “community-led storytelling” empowers villagers and gives supporters the authentic, unfiltered connection they crave.

Kula Project: Communicating Long Term Impact with Clarity and Credibility

Explore how Kula Project communicates long-term, transformational impact, sharing practical ways to use milestones, data, and storytelling to build trust and help supporters understand progress over time.

Well Aware: Building Trust Through Transparent Impact Communication

Learn how Well Aware builds trust through transparent impact communication, using honesty, accountability, and consistent storytelling to help supporters understand real, long-term change.

Learning Resources

As a trusted resource for the .ORG Community, the .ORG Learning Center provides a variety of information and tools that every .ORG needs to be successful online, including:

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Pro Tip: Growth Can Pay for Itself

Pro Tip: Growth Can Pay for Itself

Each mission-driven organization is on a journey, whether a day or decade old. This article is part of our “Lessons from Leaders” program, which is designed to offer help from those who’ve faced the same challenges you do now – whether it’s creating an online presence, engaging with communities, fundraising, best practices or other issues. […]

Protect Your Health and Project the Right Image: Maintaining an Online Reputation with “Curb Appeal”

Protect Your Health and Project the Right Image: Maintaining an Online Reputation with “Curb Appeal”

In today’s culture, an organization’s “real world” reputation is inextricable from its online one. While the Internet has long ceased to be a place that is separate from the “real world,” the rules of engagement on the web have become ever more important for organizations to value and understand.  Participating responsibly online is crucial for […]

Get What You Need and What You Want: Resourcing Your .ORG as You Grow

Get What You Need and What You Want: Resourcing Your .ORG as You Grow

There’s a lot of wisdom in this legendary Rolling Stones lyric: “You can’t always get what you want, but if you try sometimes, you might find, you get what you need.”  This sentiment is especially relevant for .ORGs looking to resource a growing mission-based organization. According to Classy, to grow your non-profit you need to […]

Pro Tip: Do Your Homework

Pro Tip: Do Your Homework

Each mission-driven organization is on a journey, whether a day or decade old. This article is part of our “Lessons from Leaders” program, which is designed to offer help from those who’ve faced the same challenges you do now – whether it’s creating an online presence, engaging with communities, fundraising, best practices or other issues. […]

You Are What You Tweet: Three Steps to Creating Social Media that Drives Engagement

You Are What You Tweet: Three Steps to Creating Social Media that Drives Engagement

Social media entrepreneur and Founder of Digital Marketing, Gary Henderson, put it well:  “Social media has become the most influential and important virtual space where the platform is not only used for social networking but is also a great way of digitally advertising your brand and your products.” Many mission-based .ORGs know that having an engaging […]

Lights, Camera, Donations: Creating a Low-Cost and Effective Fundraising Video

Lights, Camera, Donations: Creating a Low-Cost and Effective Fundraising Video

If a picture’s worth a thousand words, is a video worth a thousand dollars or more for your .ORG? According to Indiegogo, that very well may be the case: pitch videos can increase contributions to your cause by 114%. Creating a captivating fundraising video will be time well spent for your non-profit. But you may […]

How to Secure Your Domain (Part 2)

How to Secure Your Domain (Part 2)

It’s critical for .ORGs to maintain the safety and security of their domain. Part 2 of our “How to Secure Your Domain” video series offers more steps you can take to protect your domain from inadvertent deletion, unauthorized transfer, or disruption and maintain your organization’s web presence. 

How to Secure Your Domain (Part 1)

How to Secure Your Domain (Part 1)

It’s crucial for every mission-based organization to secure their important domains from inadvertent deletion, unauthorized transfer, or duplication. Get up to speed quickly with this first of a two-part video series presented by the .ORG Learning Center.

Fundraising Fundamentals: Crafting the Perfect Donor Email

Fundraising Fundamentals: Crafting the Perfect Donor Email

John D. Rockefeller, Jr. said, “Think of giving not as a duty but as a privilege.” But how do you encourage people to embrace that privilege and give to your mission? Crafting the perfect donor email is a key part of your fundraising toolkit, but it can be downright tricky to get your message across, […]

About the .ORG Learning Center

If you have a great idea to help your community and improve the world—but don’t know where to start— you’ve come to the right place. The .ORG Learning Center has the trusted tools and resources for organizations both large and small whether you’re just starting out or looking to expand your presence online.  .ORG is here to help you move from inspiration to action.

Informative Articles

Whether you want to know about setting up your new .ORG domain, what you need to think about when adding fundraising functionality to your site, how to get the most out of social media – and more! We have you covered with guidance, tips, and instruction from industry experts and instructors.

Instructional Videos

View a variety of engaging instructional videos designed to quickly impart practical knowledge and get you up and running in no time.




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Webinars, Forums and Workshops

Take part in live instructional events and gain practical knowledge by interacting with colleagues and subject matter experts. Or, view event recordings at a time that works best for your schedule.

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