These pieces highlight how organizations across the .ORG community communicate meaningful impact, from long-term transformation to transparent storytelling, while building trust, credibility, and deeper connection with supporters.
For more than 30 years, Healthy Community Initiative (HCI) has worked alongside families, schools, and community partners in Rice County, Minnesota, to help young people turn potential into opportunity.
Instead of outsiders telling their story, locals in Malaysian Borneo are grabbing the camera! Green Empowerment’s “community-led storytelling” empowers villagers and gives supporters the authentic, unfiltered connection they crave.
Explore how Kula Project communicates long-term, transformational impact, sharing practical ways to use milestones, data, and storytelling to build trust and help supporters understand progress over time.
As a trusted resource for the .ORG Community, the .ORG Learning Center provides a variety of information and tools that every .ORG needs to be successful online, including:
The word “audit” can strike fear in even the bravest of .ORG leader’s hearts, conjuring images of stone-faced heavies in suits, lurking around corners, sifting through binders and boxes. Fortunately the reality is much less dramatic. Yes, there’s always the possibility that an audit by the U.S. Internal Revenue Service (IRS) or equivalent tax authority […]
“A stitch in time saves nine.” This centuries-old proverb refers to mending sails on a ship and means that if you solve a small problem early, you’ll prevent it from becoming a bigger one. For mission-based .ORGs, preparing for tax time is made easier by following this advice. The best way to avoid anxiety, missed […]
We explore some common mistakes people make when first starting to use data and also offer some best practice advice Data analytics has developed a reputation built and sustained by notions of intense spreadsheets, incomprehensible data, and graphs that can hurt eyes. The reality is very different. Data analytics may be perceived as difficult, but […]
Each mission-driven organization is on a journey, whether a day or decade old. This article is part of our “Lessons from Leaders” program, which is designed to offer help from those who’ve faced the same challenges you do now – whether it’s creating an online presence, engaging with communities, fundraising, best practices or other issues. […]
In today’s culture, an organization’s “real world” reputation is inextricable from its online one. While the Internet has long ceased to be a place that is separate from the “real world,” the rules of engagement on the web have become ever more important for organizations to value and understand. Participating responsibly online is crucial for […]
There’s a lot of wisdom in this legendary Rolling Stones lyric: “You can’t always get what you want, but if you try sometimes, you might find, you get what you need.” This sentiment is especially relevant for .ORGs looking to resource a growing mission-based organization. According to Classy, to grow your non-profit you need to […]
Each mission-driven organization is on a journey, whether a day or decade old. This article is part of our “Lessons from Leaders” program, which is designed to offer help from those who’ve faced the same challenges you do now – whether it’s creating an online presence, engaging with communities, fundraising, best practices or other issues. […]
Social media entrepreneur and Founder of Digital Marketing, Gary Henderson, put it well: “Social media has become the most influential and important virtual space where the platform is not only used for social networking but is also a great way of digitally advertising your brand and your products.” Many mission-based .ORGs know that having an engaging […]
If a picture’s worth a thousand words, is a video worth a thousand dollars or more for your .ORG? According to Indiegogo, that very well may be the case: pitch videos can increase contributions to your cause by 114%. Creating a captivating fundraising video will be time well spent for your non-profit. But you may […]
Whether you want to know about setting up your new .ORG domain, what you need to think about when adding fundraising functionality to your site, how to get the most out of social media – and more! We have you covered with guidance, tips, and instruction from industry experts and instructors.
View a variety of engaging instructional videos designed to quickly impart practical knowledge and get you up and running in no time.
Take part in live instructional events and gain practical knowledge by interacting with colleagues and subject matter experts. Or, view event recordings at a time that works best for your schedule.
