Driving Sports Equity: Good Sports’ Strategic Play for Inclusive Impact

In 2021, Good Sports was honored with a .ORG Impact Award for their relentless commitment to ensuring kids have access to the transformative power of sports and physical activity. Their work removes barriers for children in underserved communities, providing the resources they need to get in the game. Reflecting on their journey, the team at Good Sports shared thoughtful insights about their approach, their challenges, and the impact they’ve made along the way.

Mission-Driven Focus

For Good Sports, the mission has always been their north star. The organization exists to bridge the gap for kids who want to play but don’t have access to the equipment or support they need. “Clarity of purpose is everything,” the team explained. “It guides every decision we make. When we know what we’re working toward, it’s easier to stay focused on the things that truly matter, especially when resources are limited.”

This clear sense of purpose is embedded in every program and initiative. It’s not about doing everything; it’s about doing the right things—those that directly benefit the communities they serve. For instance, their She Who Plays initiative, which launched in 2021, is aimed at keeping girls involved in sports. It focuses on providing resources to female athletes, including sports bras, proper equipment, and monetary relief. By addressing the gender disparity in youth sports, Good Sports is ensuring that every child has the opportunity to participate in and benefit from physical activities. 

Strength in Collaboration

Good Sports’ success doesn’t exist in a vacuum. At the core of their impact is an unwavering belief in the power of partnerships. Over the years, they’ve worked with schools, youth organizations, brands, and equipment manufacturers, building relationships that multiply their ability to help kids.

“No single organization can solve these challenges alone,” they said. “Collaboration opens doors, introduces new perspectives, and amplifies what’s possible. We’ve seen partnerships bring resources to life in ways we couldn’t have achieved on our own. Every relationship strengthens our ability to increase access to play for kids who need it most. 

Through collaboration, Good Sports has managed to stretch their reach and deepen their impact, proving that shared goals lead to shared wins.

Adapting to Challenges

Like any mission-driven organization, Good Sports has faced its share of challenges. But their approach to adversity is one of the reasons they’ve thrived.

“Adapting quickly and creatively often turns obstacles into opportunities,” they shared. “It’s not about avoiding the challenges; it’s about meeting them head-on with solutions that work in the moment.”

The pandemic was one of those moments. When traditional access to physical activity disappeared for so many families, Good Sports found new ways to ensure that kids could stay active and engaged. This required innovation, resilience, and a refusal to give up on their mission. Notably, through their Restore Play initiative, they began distributing Play Packs and significant donations of  sports and fitness equipment to impact 612,000 children across the country throughout the pandemic. 

Advice for the .ORG Community

From their journey, Good Sports offers this advice: “Stay true to your mission, lean on others when needed, and don’t hesitate to rethink your approach when circumstances shift. It’s easy to get caught up in the noise, but the most important thing is to never lose sight of who you’re doing this for.”


Good Sports’ commitment to making a difference through focus, collaboration, and adaptability, is a true example of how meaningful change can occur when passion aligns with purpose and challenges are met with determination and creativity

As their team emphasizes, “Every time a child experiences a sense of joy and belonging from putting on  a new uniform or holding a new ball –  that’s why we do what we do,”


Discover how Good Sports is expanding access to sports for kids through the .ORG In Action initiative. Read their story here.

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