Fundraising has shifted significantly over the past few years, with digital expectations rising and supporters engaging in new and more selective ways. At the same time, many organizations continue to face financial uncertainty, growing demand for services, and pressure to diversify income. Creating a strategic fundraising plan has become essential for navigating these challenges with clarity and confidence.
In this resource from our partners at Charity Digital, you will find practical guidance on how to build a fundraising strategy that matches your goals, capacity, and supporter base. The piece explores core elements such as understanding donor behavior, creating supporter personas, conducting a SWOT analysis, and developing a strong elevator pitch that communicates your mission quickly and effectively.
You can read the full article here and download Blackbaud’s Strategic Fundraising Toolkit here to help strengthen your approach to digital fundraising in the year ahead.