Heading to InterAction Forum 2015? We’ll see you there! Join us for a thought-provoking panel on the topic on digital marketing strategy and maximizing the power of your nonprofit’s online communications.

Session title: Revitalizing Your Nonprofit’s Online Presence
Room: McKinley

This session will discuss key strategies for increasing the online visibility of your nonprofit. Each panelist will speak to their area of expertise: social media, online fundraising, and online marketing and communications. In particular, they will discuss best practices to improve your search engine optimization (SEO) and maximize your social media presence to benefit your cause, while also highlighting steps you can take to help increase online donations. Ultimately, this session will highlight what you should and should NOT be doing to attract donors, potential members, and stakeholders to your site.


  • Brian Cute, CEO, Public Interest Registry
  • Heather Mansfield, Creator of Nonprofit Tech for Good; Social Media and Mobile Technology Trainer
  • Andrew Marshall, Senior Director, Global Digital Content, ONE Campaign