nonprofits

Reflection on UBM’s Business4Better

Reflection on UBM’s Business4Better

Last week, UBM held its 4th annual Business4Better event in London. This two-day conference is part of the company’s Community Engagement Series, which was founded in Brazil in 2009 and now also takes place in India and the United …


Leveraging Celebrities to Enhance Your Cause Marketing

Leveraging Celebrities to Enhance Your Cause Marketing

In cause campaign efforts, celebrity involvement can help catalyze momentum to reach and engage your audience when it is approached and strategized correctly. What does it really mean to find the right celebrity for your cause and collaborate together to …


Dan Pallotta: The way we think about charity is dead wrong.

http://www.ted.com/talks/dan_pallotta_the_way_we_think_about_charity_is_dead_wrong.html

In this TED talk, Dan Pallotta (@danpallotta) claims that there is a double standard that currently persists for nonprofits: they are often rewarded for how little they spend — not for what they actually get done. Pallotta asks the …