brands

Leveraging Celebrities to Enhance Your Cause Marketing

Leveraging Celebrities to Enhance Your Cause Marketing

In cause campaign efforts, celebrity involvement can help catalyze momentum to reach and engage your audience when it is approached and strategized correctly. What does it really mean to find the right celebrity for your cause and collaborate together to …


Why Are Brands Abandoning gTLD Applications? by @JenWolfe of @Wolfedomain

Original Source Posted by Jennifer Wolfe on Wed, Jun 05, 2013 @ 02:36 PM

A number of brands have recently fallen from the list of visionary companies applying for gTLDs. Hasbro’s Transformers, Hilton, GM’s suite of gTLDs and Heinz …