.ORG, The Public Interest Registry Receives Recognition for Excellence in Marketing

.ORG wins WebAward for Website Redesign and is a Finalist for the NonProfit PR Awards

Reston, VA (MarketWire – October 20, 2009)- .ORG, The Public Interest Registry, www.pir.org, announced today that they have won a WebAward, for Outstanding Achievement in Web Development for the Technology Standard of Excellence. Additionally, the company is a finalist in the 2009 PR News NonProfit PR Awards for Marketing.

The WebAwards are organized by the Web Marketing Association, who sets out to recognize organizations for their outstanding website development. This year, more than 2,000 sites from 45 countries were adjudicated in 96 Industry categories. Entries were judged on design, copywriting, innovation, content, interactivity, navigation and use of technology.

.ORG, who was recently identified as the fastest growing gTLD (generic Top-Level Domain) for the first half of 2009, redesigned its corporate site to better reflect the brand, and its appeal to a broad and diverse community. "We redesigned the .ORG corporate website to not only reflect the brand values of trust and community, but also the innovative approaches we have taken on Internet security and advocacy, " said Alexa Raad, CEO of .ORG, The Public Interest Registry, "and I am thrilled that the marketing community has recognized my team’s efforts with a stamp of excellence for our achievements."

The NonProfit PR Awards is organized by PR News to honor the most talented communicators and teams in the nonprofit sector. This award recognizes campaigns that relay messages around critical public issues and project a positive image through innovative and creative programs. As a finalist for this award in the category of Marketing, PIR has been recognized for its marketing communication campaign for the Rollout of DNSSEC (DNS Security Extensions), which included promotion, education and awareness of the need for an upgraded Internet infrastructure with the implementation of DNSSEC.
"The issue of DNS has been around for over 15 years," said Raad, "The challenge was how to communicate a very technical, yet critical issue to encourage wider support and adoption to the larger market. PIR is honored to be recognized by PR News for the success of this campaign."

About the Web Marketing Association
The Web Marketing Association is working to create a high standard of excellence for Web site development and marketing on the Internet. Staffed by volunteers, it is made up of Internet marketing, advertising, PR and design professionals who share an interest in improving the quality of Website development and marketing on the Internet. Since 1997, the Web Marketing Association’s annual WebAward Competition has been helping interactive professionals promote themselves, their companies, and their best work to the outside world. Now in its 13th year, the WebAward Competition has become the premier award event for Web developers and marketers worldwide.

About PR News
Building the Bridge Between PR and the Bottom Line, PR News is the most trusted, executive level, reader-supported publication that helps enhance the business impact of PR. Written for corporate PR and agency professionals and the challenges they face, PR News is your blueprint for the strategies, tactics and insights you need to become an even more effective and successful communicator. PR News awards programs provide PR professionals the opportunity to showcase their best communications initiatives of the year and salute outstanding performance by individuals.


Categories: Press Release.