Web Strategy, Domain Names, and Building Your Brand with David Meerman Scott

In today’s world, we know building your online brand can be a challenging task.  Many often wonder, “How should I build my web site? What domain name should I use? Meaning, does it really matter if my company or organization registers a .ORG, .COM, .US or a .NET?”  Truth be told: it does!

To help cut through the clutter and answer these tough questions, on November 16th (as part of .ORG’s newly launched “WhyIChose.ORG” campaign), we will be proudly hosting a one-of-a-kind networking breakfast and discussion in New York City with acclaimed marketing specialist, David Meerman Scott --  author of the bestselling book The New Rules of Marketing & PR and the just released title Real-Time Marketing and PR.  David will provide aim to show marketing, advertising and public relations professionals valuable tips on how your web strategy can give you optimal marketing value in Real-Time. 

David will also help assess whether brands – whether it be a for-profit entity or non-profit organization - are risking significant marketing value by not realizing the power and impact that comprehensive online strategies can have on your brand’s overall reputation with consumers, competition and donors.   I will also be on hand to discuss the difference between each domain name and whether brands are losing significant marketing value by selecting one over the other.

We invite marketing, advertising, and public relations professionals to RSVP for attendance.  The discussion will be held at 8:30 a.m. at the Roger Smith Hotel and is free and open to all those in the marketing, advertising and PR communities.  Advance request for attendance in required as space is limited.  All attendees will be notified of admittance by Friday, Nov. 12. To sign-up, please click here.