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E-Knowledge Center

.ORG, The Public Interest Registry provides access to thought leaders and companies to help improve the online experience for .ORG domain names.  Listed here is our comprehensive knowledge center of whitepapers and guidebooks to help you make your ideas, causes, and missions grow faster while building and marketing your .ORG.

Press Releases & .ORG In the News
Whitepapers & Literature
Get Online with .ORG Guidebook
.ORG Showcase of Resources
Frequently Asked Questions

Whitepapers & Literature

 9 Steps to Building an Online Community by KICK APPS
Social media is a powerful way to grow and engage your audience, but it's even more effective when paired with good planning and best practices. With this in mind, Kick Apps has put together a downloadable PDF white paper titled "9 Steps to a Successful Online Community" to help your community reach its fullest potential.

.ORG & The Secondary Market:  Choosing a Valuable Domain Name
There are still lucrative opportunities within the .ORG Top Level Domain (TLD) for domainers looking for great domain names to drive traffic. What's more, .ORG has become a hot property - known as the place for communities to establish themselves on the Internet. This white paper will review new approaches to choosing valuable domain names and the underlying trends that are driving the appreciation in .ORG assets. - Published January 2009

Your .ORG & The Mobile Web
Mobiles have become the most ubiquitous communication device in human history. It also means that a majority of the world's population will access the web via their mobile phones. And this means that .ORGs around the world need to think about what this means for their users, audience, and websites. This whitepaper,is an overview of some important points to consider as well as resources to draw on as you consider a mobile web presence for your .ORG domain name. - Published February 2009

Fundraising123 by NETWORK FOR GOOD
Need help with online fundraising?  Visit Network for Good's online Fundraising Guide

Social Networks for Nonprofits - Whitepaper and Survey Report
Learn how commercial social networks and house social networks fit into your nonprofit's online ecosystem. Understand the importance of both community size and data ownership in your social network strategy.  Learn how other nonprofits are using social networks.  Common Knowledge, a nonprofit web marketing and online strategy company, has put together a whitepaper and survey report to help nonprofits navigate and understand the importance of social networking.

Click on the link above and complete the form to visit Common Knowledge's website to download the PDF files.


Get Online with .ORG Guidebook

Download the PDF Version

.ORG, The Public Interest Registry
.ORG, The Public Interest Registry is the exclusive Domain Name Registry for .ORG domain names.  The Public Interest Registry maintains the master database of domain names for the .ORG Top-Level Domain. .ORG domain name registrations are handled through our global channel of Domain Name Registrars

Why choose .ORG?
When you buy a .ORG domain name, your organization is linked to a well-established brand of trust and integrity. One of the original top-level domains (TLDs), .ORG became the registry of choice for organizations dedicated to serving the public interest, and today .ORG is considered one of the most trusted domains on the internet.

Nonprofits, foundations, philanthropic and cultural institutions, religious, civic, arts, social and fraternal organizations, health and legal services, clubs and community volunteer groups ... if yours is a noncommercial entity, people expect to find you in the .ORG community. 

Commercial businesses also benefit. Registering with .ORG lends credibility to the activities of a charitable arm, protects your domain name registered with other TLDs and gives customers another path to your website.

Protect Your .ORG Domain Name:

Protect Your .ORG DomainAfter you register your .ORG domain name and build your online presence, it's important for you to understand how to protect your .ORG domain name. 

Your .ORG domain name also has value-both in monetary terms and in terms of the message you send by having a .ORG identity. Chances are you wouldn't give away your domain name to a group or an individual who promotes products and services that are counter to your mission, nor are you likely to sell your .ORG domain name to businesses that sell products or services you deem inappropriate. That's why Public Interest Registry, the official managers of the .ORG registry, wants to help make sure your .ORG domain name doesn't inadvertently fall into the wrong hands.

Registering recently expired domains has resulted in a number of cases where expired domain names are registered and utilized in a fashion that is counter to the mission and intention of the original owner. In one extreme case, the Web site of a rape crisis center was converted to a hyperlink haven for sex toys and subscriber-based pornographic sites.

Every day, approximately 2,000 .ORG domain names become available because domain holders, also known as registrants, allowed them to expire or were unaware that the domain names were up for renewal. And every day, those same .ORG domain names become vulnerable to companies and individuals who can exploit them for economic gain, without regard for their actual use or meaning. The process of obtaining expired domain names has become sophisticated, automated, and increasingly popular. And the consequences to the original .ORG domain holders can be serious.

What are the consequences? One notable example is the case of a rape crisis center that was converted to a hyperlink haven for sex toys and subscription-based pornographic sites. While the damage need not be so extreme, your .ORG domain name is a valued and trusted resource. And the more well-traveled your site, the more attractive you domain name becomes.

Public Interest Registry is taking steps to protect .ORG domain name holders from this kind of domain trading. We believe the best way to protect your .ORG domain name is to take proactive and preventive measures.

See these 6 Simple Steps to protect your .ORG domain name today

  1. Verify Registration of Your .ORG Domain Name
  2. Verify and Update Administrative Contact Information Regularly
  3. Check that Email Contact Information is Valid
  4. Consolidate .ORG Domain Names
  5. Register Your .ORG for Maximum Period of Time
  6. Request a Lock on Your Domain Name

Download the PDF version to find out more information about these steps today!