Skip to Content

Lauren

Lauren Price's picture

Introducing the New.ORG Marketing Toolkit

With 326 existing Top Level Domains (TLDs) and many more on the way, it’s becoming increasingly difficult to keep up with the evolving Internet landscape – particularly for potential registrants and end users. Despite the growing number of TLDs, though, only a limited number are unrestricted and can be used by anyone, anywhere. Of those that can be registered universally, one thing is clear: .ORG  is widely recognized as the place online to share ideas and knowledge and advance a cause. People trust the information they find on .ORG websites. In fact, a survey on consumers’ perceptions of domain names found that:  

Lauren Price's picture

The Prelude To The Dream Race to Feed The Children

Yesterday was the 8th annual running of the Prelude To The Dream race to raise awareness and funding for Feed The Children, an outstanding organization that provides food to families in need.  PIR is proud and honored to sponsor this amazing race featuring 25 superstars of NASCAR, NHRA, and INDYCAR, including Kenny Wallace, Danica Patrick, Tony Stewart, and Jimmie Johnson.

Lauren Price's picture

Is the Corporate Website a Digital Dinosaur?

Below is an article that was originally published September 15 on ClickZ, written by The Public Interest Registry’s Lauren Price.

Watch recent television commercials or flip through any magazine, and you'll notice that the countless print and video advertisements directing you to a company's Facebook and Twitter pages as opposed to main corporate websites. This marketing tactic - combined with the highly commercialized rise in social media – has many speculating that social media platforms such as Facebook and Twitter will soon replace the corporate website as the main method of brand promotion.

Lauren Price's picture

Why Your .COM Should Be a .ORG, Too

Below is an article that was originally published June 22, 2011 on Advertising Age’s “GoodWorks” blog, written by The Public Interest Registry’s Lauren Price. 
 
"I've noticed an emerging trend in the domain name space as a result of the increasing emphasis on "doing good." Until recently, the domain strategy of choice was to use a single domain name extension to house all a company's online activity, while other addresses were selected purely as redirects or as brand protection maneuvers. Simply, the prevalent mindset was once a .com (or a .net or .org), always a .com (or .net or .org). But times -- and marketing plans -- are changing.

Lauren Price's picture

How a .COM can also be a .ORG: Open Compute Project

Something I’ve been discussing a lot recently is how a .COM can also be a .ORG.
 
Facebook, the social media giant, is currently the most visited .COM in the world. In addition, many have asserted that Facebook pages are replacing corporate websites as the main web destination and communication tool for organizations. The company’s “About” section is even set up as a Facebook page opposed to a more traditional corporate website. 

Lauren Price's picture

Dan Kaminsky Releases Phreebird for Easy DNSSEC

Today marks another key step in DNSSEC deployment. Congrats to Dan Kaminsky, chief scientist at Doxpara and one of our partners on the Practice Safe DNS campaign, on the release of his new code Phreebird.

Lauren Price's picture

Web Strategy, Domain Names, and Building Your Brand with David Meerman Scott

In today’s world, we know building your online brand can be a challenging task.  Many often wonder, “How should I build my web site? What domain name should I use? Meaning, does it really matter if my company or organization registers a .ORG, .COM, .US or a .NET?”  Truth be told: it does!

Lauren Price's picture

Congratulations To David Meerman Scott On His New Book

Congratulations to marketing specialist – and our WhyIChose.ORG partner – David Meerman Scott on the launch of his new book, Real-Time Marketing & PR. Only on shelves for a matter of hours, and it’s already ranked No. 14 on Amazon’s bestseller list!

Inside Real-Time, David explores the proven steps to adapt your business to this increasingly fast-based and viral environment. Among the tips? Register a .ORG if you are looking to disseminate messages quickly and get the word out fast. “A ‘dot-org’ domain name is an excellent option…because it has an inherent reputation of trust, integrity, and credibility,” he writes. “The key here is to get the new site up very quickly, right at the time that people are eager to locate credible information on a breaking issue. This requires that a crisis plan is in place so that it can be implemented when appropriate. Part of that plan should include when and how to establish a stand-alone site and if a .org registration makes sense.”

Lauren Price's picture

PIR Launches WhyIChose.ORG Campaign

What’s in a name? When it comes to online branding, we, at .ORG, The Public Interest Registry, pride ourselves on educating registrars and end-users about the value of domain names. That’s why .ORG is excited to kick-off WhyIChose.ORG, a campaign that explores this question and more. Our overall goal? To illustrate the importance of the domain you choose and how this decision can make a true impact on brand impressions.

Lauren Price's picture

Registrar DNSSEC Implementation Cheat Sheet

At the Public Interest Registry, our continued commitment to security is rooted in ensuring our Registrars can protect their customers from attacks such as pharming, cache poisoning, DNS redirection, and domain hijacking.  We recently announced that three of our registrars, GoDaddy, DYNDNS.com, and NamesBeyond, have adopted DNSSEC and are offering added security protection to their customers.   To ensure that all of our registrars know what to consider as they plan out their DNSSEC implementation, I wanted to highlight a “

Syndicate content