Congratulations to marketing specialist – and our WhyIChose.ORG partner – David Meerman Scott on the launch of his new book, Real-Time Marketing & PR. Only on shelves for a matter of hours, and it’s already ranked No. 14 on Amazon’s bestseller list!
Inside Real-Time, David explores the proven steps to adapt your business to this increasingly fast-based and viral environment. Among the tips? Register a .ORG if you are looking to disseminate messages quickly and get the word out fast. “A ‘dot-org’ domain name is an excellent option…because it has an inherent reputation of trust, integrity, and credibility,” he writes. “The key here is to get the new site up very quickly, right at the time that people are eager to locate credible information on a breaking issue. This requires that a crisis plan is in place so that it can be implemented when appropriate. Part of that plan should include when and how to establish a stand-alone site and if a .org registration makes sense.”