Home of the Green Movement… Friends of the Earth
.ORG welcomes you to our new blog series. The .ORG community is home to a very diverse and dynamic group of individuals and industries. Through this series, The Public Interest Registry will highlight .ORG’s from different industry markets, who are making extraordinary strides with their missions, initiatives and have seen a correlation between being a .ORG and their success.
In this installment, we are excited to promote a great .ORG whose mission and focus is associated with the Green Movement and improving the environment for a better future. We had the opportunity to speak with Rebecca Connors, Internet Outreach Manager of Friends of the Earth, to learn more about their mission and what the key to their success has been over the past 40 years.
In our discussion Rebecca explained to us that Friends of the Earth was organized to defend the environment and champion a healthier and just world. They are progressive environmental advocates, who pull no punches and are often required to be aggressive to create awareness for critical truths regarding environmental issues to individuals and decision makers who are uncomfortable with the realization of these truths.
Friends of the Earth has been active in the Green Movement and advocating on behalf of environmental issues for four decades and has recently celebrated its 40th year of victory in protecting the planet and its people. Their current campaigns focus on clean energy and fighting global warming, low-pollution transportation options and protecting people from harmful emerging technologies.
We asked Friends of the Earth if being a .ORG has had an effect on their success or has impacted their cause in a positive way. Rebecca mentioned that Friends of the Earth first created their web presence only about a decade ago and felt that the recognition and association that an organization receives from having a .ORG address was crucial to the overall awareness and branding for their organization. She explained that being identified as a .ORG denotes a level of trust that was critical to convey. Rebecca said that people immediately perceived Friends of the Earth as a non-profit entity and that has a significant impact on their brand, which allows them to gain public acceptance and grounds on environmental issues.
The .ORG community is highly populated with Green/Environmental Preservation organizations who call .ORG home. In our discussion with Rebecca, she explained that being a part of the Green Movement as a member of the .ORG Community helps them to easily identify their allies. She said, it helps to be among other great proactive, green and environmental preservation organizations, and that on its own provides Friends of the Earth with an informal coalition of groups that can work together to forward their mission and causes. “As there is strength in numbers,” Rebecca told us, “it is so important for Friends of the Earth to identify themselves as .ORG and be a part of the .ORG Green Movement community.”
We’d love to hear what market your organization represent and how being a .ORG is impacting your cause to help further pursue your mission.